Beautiv Ecommerce Design

Product design of complex ecommerce marketplace

Year 2022
Product Design

Project Overview

Beautiv.com is a premium and trustworthy shopping destination for high-end and prestige cosmetics in Bangladesh.

Founded in 2017, Beautiv started as a merchant site in an e-commerce marketplace. In 2022, It moved to a dedicated web platform to better serve its customers.

My Role

I worked on the project as the lead UX designer

My responsibilities included collaborating with the client to understand the requirements, identify the user personas and their use cases, and creating a robust UX for the site.

I also created a comprehensive design system and admin panels for different stakeholders

Stakeholders and User Persona

Navigation Design

To have full flexibility in everyday operation, I designed a number of modular navigation layouts. These layouts supports a large no. of content formats such as texts, links, banners etc.